01 — Production B2B operations platform
AI Operations Hub — Prospecting, CRM & Voice Automation
A production B2B operations layer combining prospecting, CRM, AI voice operations and request management. The system runs acquisition campaigns, enriches and qualifies leads from traceable sources, handles calls through a backend-connected voice agent, and turns conversations into order drafts, tasks, refund cases and activities that can be synchronised with external management systems.
Real interface
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Operations view: leads, calls, orders waiting for confirmation, open tasks and acquisition channels.
- Production B2B operations platform: company acquisition, operational CRM, AI switchboard and request handling. It sits above existing ERP / management software.
- I worked on the application architecture, prospecting and enrichment, data provenance and validation, the operational CRM, the voice layer, and the workflows that turn calls and requests into structured operations. External integrations go through validation, RBAC, audit and adapters.
- Campaigns take sector, ATECO, geography, radius, turnover, headcount and required contacts. Companies already in the CRM, or already contacted, can be excluded. The pipeline identifies companies, completes records from the configured sources, validates, deduplicates, scores, and lands qualified leads in the CRM. Automations: CRM insert, assignment, follow-up tasks, AI call list, contact validation.
- Registry data and web enrichment stay separate sources. An enriched field can carry value, source, source_url, retrieved_at, confidence, verification_status, last_verified_at. The LLM extracts, normalises, classifies and matches. It does not replace the authoritative sources.
- Voice on ElevenLabs Agents: live transcription, multi-intent, tool calls into the backend, transfer to an operator. One call can open an order draft, a refund case, a task or a callback.
- Order drafts and refund cases stay with the operator. The agent opens the case. It does not approve a refund or treat a stock lookup as a reservation.
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- Production software
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- Prospecting with data provenance
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- AI voice agent with backend tools
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- Layer above third-party ERP and management software
Stack
Three paths on the same layer: acquisition, voice, integrations. The backend sits in the middle: validation, permissions, audit.
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Campaign
The operator sets a commercial target. The system searches, enriches and deduplicates without exposing scrapers or actors.
- 02
Sources and provenance
Structured company data (OpenAPI Company) and web enrichment (Apify) stay separate. A field can carry source, time, confidence and verification.
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Operational CRM
Companies, contacts, campaigns and timeline. Scoring mixes hard filters with semantic fit to the target.
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AI switchboard
ElevenLabs Agents talks to the caller. Transcript, multi-intent and tools stay behind the backend, not on the management software.
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Structured actions
One call can open an order draft, a refund case and a task together. The operator confirms sensitive decisions.
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External adapters
Third-party ERP and management systems remain the administrative system of record. Sync goes through validation, RBAC and audit.